Pinduoduo has officially implemented updated terms for its door-to-door delivery service. Under the new rules, merchants are required to pay a penalty of ¥10 per order if they fail to fulfill the delivery promise for items marked with a specific green label.
The penalty is issued to consumers in the form of a platform coupon with a 50-year validity period. Pinduoduo reserves the right to deduct these funds directly from the merchant's account or their associated store balances.
The policy applies only to orders where the merchant has explicitly selected door-to-door service in their delivery template for specific regions. Orders without the green label remain subject to previous delivery standards.
Beyond the financial penalty, merchants face operational consequences for non-compliance. These include reduced search visibility, product delisting, increased security deposits, withdrawal restrictions, or termination of the partnership for severe violations.
