Weibo has launched a promotional campaign for its annual membership subscriptions as part of the 11.11 shopping event. The standard annual membership, which usually costs ¥120, is now available for ¥49.4 after applying coupons and discounts. This brings the monthly cost to approximately ¥4.12.
The premium SVIP annual membership is also discounted. Its regular price is ¥258, but during the 11.11 promotion, users can purchase it for ¥117.71. This price includes a coupon reduction and a deduction using Taobao gold coins, resulting in an effective monthly rate of about ¥9.81.
In addition to membership deals, the platform highlights ongoing 11.11 promotional events on JD.com and Taobao. Both platforms are offering daily lucky draw red envelopes with a maximum value of ¥26 888. Users can participate in the JD draw three times a day, while the Taobao draw is limited to once daily.
