Ozon has launched a new regional storefront titled 'Made in Penza Region' in collaboration with the Ministry of Economic Development and Industry of the Penza Region and the local Entrepreneurship Support Fund. This initiative is part of the company's broader 'Made in Russia' project, which has been active since 2022.
The new section currently features over 700 items, including food products, cosmetics, and apparel. Ozon plans to expand this assortment over time. Local manufacturers based in the Penza Region can list their products on the storefront free of charge by submitting an application.
According to Ivan Belyakov, head of GR projects at Ozon, the company has opened 58 regional storefronts since the inception of the 'Made in Russia' program. These dedicated sections are designed to help customers identify and purchase goods produced in specific Russian regions, thereby supporting local businesses and regional economic growth.