OpenAI has launched testing for Sponsored Agents within its ChatGPT advertising platform. These tools are currently available to a select group of advertisers in the United States. The agents operate in separate chat windows, distinct from standard ChatGPT responses, allowing users to engage directly with brand-sponsored content.
The new feature enables users to ask questions about products and follow links to business websites. This initiative is part of a broader expansion of OpenAI's advertising ecosystem. The company is also introducing new creative tools in Ads Manager and integrations with platforms like HubSpot and Shopify to streamline ad creation.
OpenAI reported that its ChatGPT Ads business reached an annualized revenue run rate of $1 billion by August 31. The platform currently serves tens of thousands of advertisers globally. Following the initial rollout in the US, the company has expanded its advertising services to India, Europe, the Middle East, and North Africa.
