Ozon sellers have generated over 9.5 million orders through influencer marketing campaigns on VK, with more than 22,000 merchants using the platform's external promotion tool over the past year.
More than 42,000 VKontakte creators earned over 1.6 ₽ billion through the platform's 'shops' affiliate program over the past year.
Stockholm-based Fluencify raised $4.3 million in pre-seed funding from byFounders to automate influencer marketing using AI.
Meta is using global influencer campaigns to promote its Teen Accounts feature as a self-regulatory alternative to government-imposed social media bans for minors.
