Microsoft has integrated native support for the Global Privacy Control (GPC) standard into the Edge browser. Users can now enable this feature through the browser settings under the privacy, search, and services section. Once active, Edge transmits a signal to websites indicating that the user does not consent to the sale or sharing of their personal information for targeted advertising.
The feature currently has specific limitations. Microsoft notes that website operators are not strictly required to comply with the GPC signal, meaning tracking may continue regardless of the setting. Furthermore, the native GPC implementation in Edge is currently restricted to users located in the United States, with no immediate timeline provided for a global rollout.
Google is also developing native GPC support for the Chrome browser. While the feature is not yet available in the stable version, developers merged the implementation code into the Chromium main branch in July. The solution includes a new HTTP request header and a JavaScript property to communicate privacy preferences. The feature is currently undergoing testing in the Chrome Canary channel.
