Meta's AI assistant, Muse, has gained the ability to make outgoing phone calls on behalf of users. The feature allows the tool to handle tasks such as booking restaurant tables, contacting insurance providers, or interacting with government services based on simple user instructions.
The functionality was tested with a limited group starting in September before its current rollout to all paid subscribers in the United States. Muse was originally introduced by Meta in September as a tool for managing daily tasks like shopping and travel bookings, later expanding with user-created mini-apps called Spaces.
The service is available through two subscription tiers. The Power plan costs $20 per month and provides 500 million tokens per week. The Maximum plan, priced at $100 per month, increases the weekly limit to 3 billion tokens.
Privacy concerns persist regarding the phone feature. Previous tests involved human operators making calls for users, which raised data protection issues among internal staff and led to the cancellation of that specific experiment. Meta has promised transparency and security measures, though details on current human involvement remain undisclosed.
