Meta is currently conducting internal tests of a prediction-market application known as Arena. The project is being led by CEO Mark Zuckerberg and focuses on a play-money model, which utilizes virtual currency instead of real stakes. This approach distinguishes the platform from existing services like Polymarket and Kalshi, where users wager actual funds.
The company intends to integrate its Llama AI model into the application. The AI will be responsible for generating event questions and providing personalized market recommendations to users. Meta is targeting an audience aged 18–34 and anticipates reaching at least 100 million monthly active participants through the platform.
While the current testing phase is limited to employees, Meta is exploring a potential public release on iOS and Android. No official launch dates have been confirmed. The company is also investigating potential partnerships with Polymarket and Kalshi to support the platform's operations, though no formal agreements have been reached.
This initiative follows the company's previous attempt at crowd forecasting with the app Forecast, which operated between 2020 and 2021. Meta discontinued that project in 2022 due to high operational costs. The current strategy aims to broaden the user base by removing the financial risks associated with real-money betting.
