The Magnit Plus Premium subscription service, launched in October 2024, has surpassed 2 million subscribers as of September 2026. The service is part of the broader Magnit Plus loyalty program and operates across all retail formats and delivery channels.
Subscribers receive up to 10% base cashback, up to 50% on private label goods and ready-to-eat meals, and up to 30% on selected categories. Bonuses are valued at 1 RUB each, allowing users to cover up to 99% of purchase costs, compared to 50% for standard loyalty members.
Data shows that subscribers shop 1.5 times more frequently than non-subscribers. The user base is primarily composed of families and those utilizing delivery services, with over 50% of subscribers residing in cities with populations under 500,000.
The subscription costs 99 RUB per month, with a 30-day free trial period. Payments are processed automatically via linked bank cards or bonus balances. According to company management, retention rates for the service have exceeded initial internal forecasts.
