During the first week of pre-orders for the new Apple lineup, M.Video recorded sales volumes comparable to the previous year. The iPhone 18 Pro Max emerged as the most popular model, with the 256 GB storage configuration being the primary choice for customers.
The new Burgundy color option has become the top preference among buyers. According to the retailer, consumers are prioritizing visible design changes alongside technical specifications, as the new color serves as a key visual differentiator for the latest generation of devices.
Demand for the Apple Watch Series 12 and Apple Watch Ultra 4 remained steady, matching the performance of their predecessors. Meanwhile, the AirPods 5 saw a notable increase in interest, with pre-order figures exceeding the previous model's results by 20 percent.
