M.Video has announced a partnership to deliver orders from its marketplace through Magnit Market pickup points. Magnit Market, which was built on the foundation of KazanExpress in 2023, ceased operations of its website and mobile application on September 6, 2026.
The integration will begin with approximately 5,000 pickup points across 24 Russian regions, including Moscow, Saint Petersburg, and Tatarstan. M.Video plans to expand this delivery network further based on existing logistics infrastructure.
M.Video is currently transitioning from an electronics retailer to a general marketplace under CEO Vladislav Bakalchuk, who took office in March 2026. The company is also converting its offline stores into boutiques featuring clothing and fitting rooms.
M.Video maintains a broad delivery network, including partnerships with CDEK, which provides access to over 5,500 pickup points and 2,800 parcel lockers, and Yandex Delivery, covering over 15,000 points. Additionally, M.Video operates 850 of its own branded pickup points.
The expansion of M.Video's network occurs amid declining trust in major marketplaces like Ozon and Wildberries. Following drone attacks on warehouses and increased logistics commissions, the influx of new sellers to major platforms dropped by 27 percent in the summer of 2026.
