Lincoln is actively reducing its U.S. dealership network as part of a long-term strategy to improve profitability. The company currently operates 387 locations, down from 797 at the end of 2019, and aims to decrease this number to fewer than 300 by the end of 2027.
The brand is focusing on standalone facilities rather than shared showroom spaces with Ford. To date, dealers have opened nearly 200 dedicated Lincoln stores, including 100 locations featuring the company's specific glass-paneled design concept known as vitrine.
Despite a 12 percent decline in U.S. sales during the first nine months of 2026, the company reports that throughput across remaining locations has doubled. Lincoln expects its standalone dealerships to achieve their third-best year for profitability in 2026.
Future product plans include the return of the Corsair crossover for the 2027 model year, which will be imported from China. Additionally, the company is reportedly developing a rugged SUV based on the Ford Bronco for a potential 2029 launch, with an estimated starting price of $70 000.
Strategic shifts in production are also underway due to trade policies. Starting in 2030, Ford intends to phase out imports of Chinese-built Lincoln vehicles for the U.S. market to avoid tariffs, such as the 52.5 percent duty currently applied to the Nautilus.
