LBank is expanding its platform by offering stock-linked instruments, allowing users to gain exposure to companies like Nvidia without direct share ownership. The exchange currently provides over 250 trading pairs across stocks and commodities, with daily volume for traditional finance products exceeding $3 billion.
The broader market for tokenized stocks has reached an on-chain value of approximately $3.17 billion, marking a 395% increase over the past year. LBank utilizes partnerships with cultural brands, such as Pudgy Penguins, to attract users, including a recent campaign involving 500,000 USDT.
According to VP of Marketing and Partnerships Kaia Wong, the platform focuses on user retention by diversifying market offerings beyond crypto. The exchange also implements individual assessment processes for new tokens, evaluating project quality, liquidity, and disclosure standards.
LBank emphasizes the importance of transparent matching rules and execution quality for its users. Regarding high-gain marketing terms like 100x, the company clarifies these represent historical results rather than guaranteed outcomes, noting the volatility inherent in early-stage assets.
