Holding Aqua has integrated the VK AI Researcher service to evaluate product concepts before market entry. The tool, built on the VK AI Space platform, utilizes generative AI and big data to automate marketing research processes.
The system employs multi-stage filters, including socio-demographic, geographic, and behavioral criteria, along with 16 custom filters tailored to specific consumer categories. It operates within a secure VK environment using anonymized data to ensure user privacy.
According to VK Tech, the service significantly accelerates research cycles, reducing the time from brief to results from six months to one or two working days. Profiling and insight generation, which previously took two to three weeks, now require approximately 20 minutes.
Svyatoslav Vilk, CEO of Holding Aqua, stated that the company uses these insights to validate product hypotheses and inform investment decisions. Roman Styatyugin, head of AI at VK Tech, noted that the tool allows teams to test more ideas before committing to production.