Eksmo has transitioned to automated pricing across its entire marketplace inventory following a successful three-month pilot program. The publisher utilizes the Imprice repricer to manage approximately 27,000 unique book titles listed on Wildberries and Ozon.
During the pilot, which ran from April to June 2026, the company tested four specific pricing strategies: target price maintenance, automated promotion participation, competitive pricing, and inventory deficit protection.
Results showed that 95% of books in the test group maintained their target price. Sales for items managed through automated Ozon promotions grew by 188%, compared to 75% for the control group. Competitive pricing strategies yielded a 10–11% sales increase over manual management.
The system also addressed supply chain issues, reducing out-of-stock days on Ozon by 40% within the test group. Following these results, Eksmo is currently integrating over 20,000 product titles into the automated repricing system for permanent operation.
