The Cyberspace Administration of China has issued a new directive aimed at strengthening the management of information that infringes upon the rights of enterprises and entrepreneurs. The document outlines specific categories of content that platforms are required to proactively identify and remove to improve the business environment.
The scope of regulated information includes the unauthorized disclosure of sensitive personal data, such as identification documents, contact details, and financial records of entrepreneurs. Platforms must also address content that insults or disparages companies, including the malicious use of brand logos, portraits, or the association of businesses with vulgar topics.
The directive further targets impersonation, such as the unauthorized use of corporate names or logos in account profiles, and the spread of misleading information. This includes the distortion of past statements made by entrepreneurs, the promotion of debunked rumors, and content that contradicts official statements released by companies on major platforms.
Additional categories for removal cover the reposting of old negative news, the use of bot accounts or 'internet water armies' to spread comments, and content that violates public order. Platforms are instructed to update their community rules and strengthen the oversight of accounts and MCN agencies to ensure compliance with these new requirements.
Local cyberspace authorities are tasked with supervising these efforts and ensuring that platforms implement the necessary management systems. The administration has stated that it will take strict legal action against platforms that fail to prioritize these requirements or ignore recurring issues reported by users.
