Avito Ads offers two primary methods for identifying B2B clients: business-specific targeting and keyword-based search. Business targeting allows advertisers to filter users based on six distinct parameters, including user type, registration form, business scale, and industry.
The platform enables segmentation by professional hierarchy, such as owners or employees, and by verified status, including ratings of 4.0 or higher and specific platform badges. These filters help align promotional content with the specific requirements of different business sizes and roles.
Alternatively, advertisers can use keyword targeting to reach users based on their search history. This approach requires selecting industry-specific terms and professional nomenclature, while utilizing negative keywords to filter out irrelevant traffic and private consumers.
The platform recommends testing these strategies independently to evaluate their effectiveness. Advertisers can track performance through metrics like CTR, cost per click, and conversion data, using pixels to monitor actions on external websites.
To ensure accurate analysis, the platform advises against changing targeting settings, creatives, and landing pages simultaneously. Consistent testing conditions are essential for determining which audience segments drive the most valuable business results.
