According to Avito, 56% of Russians intend to purchase a new smartphone within the next six months, with 10% planning to do so this month. Among those planning an upgrade, 33% are aged 18 to 24. Meanwhile, 11% have recently bought a device, and 32% have no plans to purchase one.
Consumer preferences regarding Apple products vary: 10% are ready to buy the latest iPhone immediately, while 13% will wait for price drops. Another 10% are considering older models if they become cheaper. 40% of respondents do not intend to buy Apple smartphones at all.
In August, the best-selling new smartphones on the platform included the iPhone 17 Pro Max, 17 Pro, 17, 15 Pro, and 15. Year-over-year sales for the iPhone 15 Pro grew by 24%, while the 15 Pro Max and 15 saw increases of 12% and 9% respectively.
Pricing in August showed the iPhone 13 as the most affordable at 23,000 ₽, followed by the 13 Pro at 28,000 ₽ and the 14 Pro at 37,000 ₽. Newer models were significantly higher, with the iPhone 17 Pro Max averaging 92,000 ₽ and the 17 Pro at 88,000 ₽.
Online advertising influences 73% of potential buyers. Platforms for such ads include e-commerce sites (35%), social media (27%), search engines (23%), and television (22%). Younger users aged 18 to 24 are particularly responsive to digital marketing campaigns.
