Avito Auto has introduced 'Promotion Autopilot', an AI-driven tool within its Autohub project designed to automate advertising budget allocation for car dealers. The system is intended for dealerships managing inventories of 50 or more vehicles, helping them optimize ad placement without increasing total spending.
The AI analyzes various factors, including market demand, vehicle liquidity, pricing, and competitor activity. By evaluating technical specifications and buyer interest, the algorithm identifies high-potential listings and adjusts ad intensity accordingly. Dealers can apply the tool to their entire inventory or specific groups of vehicles.
For large automotive holdings, the tool provides centralized management across multiple locations, allowing for individual budget settings and comparative performance reporting. The system enables managers to track key metrics such as lead costs and total contact volume for each dealership center.
Early testing has demonstrated significant results. Some dealers reported a 68% increase in targeted contacts and a 48% reduction in lead costs. The company Pragmatika, which tested the tool across five locations, saw a 23% drop in lead costs within seven days, later scaling the solution to achieve an 87% increase in leads and an 11% rise in sales.
