Automattic has launched Spacefast, a new service designed to deploy websites and applications created through vibe coding. The platform provides infrastructure including databases, authentication, file uploads, email services, and analytics.

Users can integrate Spacefast with various AI agents and chatbots, such as ChatGPT, Claude, Cursor, and others, or connect a Git repository. The project is led by Batuhan Icoz and originated from an internal company hackathon.

The service was soft-launched in September 2026 to gather feedback. It aims to compete with platforms like Lovable and Emergent, as well as design tools like Figma and Canva, by offering flexibility in agent selection and native integration with Automattic products like WooCommerce.

Automattic intends to leverage its existing enterprise experience to address IT sprawl, allowing organizations to consolidate landing pages. The company faces challenges regarding user retention and shifting web consumption patterns as AI chatbots impact traditional website traffic.