Artsofte Digital has introduced a cloud-based service designed to automate the branding of apartment floor plans for real estate developers. The tool processes XML feeds to apply company logos, project renders, color schemes, and specific property details to floor plan images.
The system allows users to configure templates via a visual editor, which are then applied across all listings. It supports both residential and commercial real estate projects. When new listings appear in the source XML feed, the service automatically generates branded images for them.
According to the company, the platform can generate 1,000 floor plans in under three minutes. Pricing and availability statuses are updated on a schedule ranging from 30 minutes to 24 hours. The service requires an active XML feed to function, as manual lists or Excel and CSV formats are not supported.
In a pilot project, the implementation of branded floor plans led to a 22% increase in calls from classified platforms per listing within the first month. The service is accessible through a personal dashboard and offers a 14-day trial period for new users.
