Aston Martin Lagonda Ltd. is integrating artificial intelligence into its operational workflows, specifically focusing on back-end systems like configure-price-quote. The company utilizes the Infor CloudSuite Automotive tool to manage these processes, allowing for rapid access to new features and capabilities.
The automaker maintains a strict policy against deploying AI agents on its customer-facing website to preserve a personalized experience. CIO Steve O’Connor stated that the company evaluates every AI initiative based on its potential impact on profit, loss, and efficiency before implementation.
To manage AI deployment, Aston Martin assigns specific business owners to oversee the outcomes of each agent. The company emphasizes the necessity of fixing underlying data and processes before scaling AI, moving away from overly rigid governance frameworks that previously hindered innovation.
Infor research indicates that over half of businesses face challenges in scaling AI. The company’s AI Adoption Hub now enables the development of use cases in two to three weeks, a significant reduction compared to the six to nine months required three or four years ago.
