Apple has updated its App Store Review Guidelines, specifically targeting AI-generated content. Under the new clause 1.2, the company explicitly prohibits the creation and distribution of non-consensual intimate imagery generated by artificial intelligence.
Apps that feature user-generated content or social networking capabilities must now implement robust filtering systems to block offensive material. Developers are also required to provide a mechanism for users to report inappropriate content and ensure timely responses to such reports.
The policy update follows reports of AI-powered applications capable of generating non-consensual explicit images. Previously, officials in San Francisco requested the removal of eight such apps from the store, and xAI was warned that its Grok chatbot risked removal if it continued to facilitate the creation of sexualized deepfakes.
A new guideline, 2.5.19, targets bait-and-switch tactics where developers hide harmful features during the review process and enable them later. Apps found using these methods to unlock prohibited capabilities, such as image manipulation, face removal and potential termination of their Apple Developer Program membership.
Apple has also expanded its restrictions regarding the exploitation of children and human trafficking to include alternative app distribution channels. The company stated it will take immediate action, including app removal and termination of developer partnerships, against any violations.
