Apple has taken its online store offline ahead of the September 9 event. This temporary shutdown is a standard procedure for the company to update its website with new product listings before the official presentation begins.
Visitors to the store page currently see a full-screen message featuring the Surprise and Shine branding. The site provides a link to the live stream of the event and informs users that the shop will be back online shortly after the presentation concludes.
The event is scheduled to end shortly after 10:00 AM Pacific Time. Following the broadcast, the store is expected to resume operations, showcasing the newly announced hardware lineup to global customers.
The company is anticipated to unveil the iPhone 18 Pro and iPhone 18 Pro Max, along with a rumored foldable iPhone model. Updates to the Apple Watch, AirPods, and smart home devices are also expected, with a potential appearance of an OLED iPad mini.
