Apple senior vice president of worldwide marketing Greg Joswiak announced a new product event scheduled for October 13. The teaser video, lasting 17 seconds, features the slogan Welcome home, which industry analysts associate with a focus on smart home technology.
The most anticipated device is the rumored HomePad, a potential smart home control hub designed for automation, voice interaction, and multi-device management. Experts also expect updates to the HomePod mini and Apple TV, which may receive hardware improvements to enhance integration with Apple's AI and smart home platforms.
Reports suggest Apple is developing a range of home automation accessories, including smart locks, security cameras, floodlight cameras, and thermostats. Some of these products might be released through partner brands rather than under the Apple label.
The event will feature both an online presentation and an in-person experience session titled Apple Experience, to be held in New York on the morning of October 13. This dual approach indicates a significant push by the company to expand its influence in the smart home sector.
