Apple Announces Series 12 and Ultra 4 Smartwatches

Apple has unveiled the Apple Watch Series 12 and Ultra 4, featuring the new S11 chip and improved tracking sensors, with retail prices starting at $399 and $799 respectively.

September 10, 2026, 06:00 PM·1 views

Photo: The Verge

Apple has introduced the new Apple Watch Series 12 and Ultra 4 models, both powered by the S11 chip. The new hardware includes updated sensors and tracking capabilities, along with Audio Intelligence features. The SE model remains unchanged for 2026.

The Apple Watch Series 12 starts at $399 for the 42mm version, with the 46mm model costing an additional $50. A version with a ceramic case is available starting at $899. The Apple Watch Ultra 4, which includes GPS and 5G support, starts at $799.

Preorders are currently available through Apple, Amazon, and Best Buy. The official launch for both devices is scheduled for September 18th, coinciding with the release of the iPhone 18 Pro and Pro Max.