Amazon is reportedly developing a secret project titled World Product Graph, aimed at aggregating data on nearly all products available globally, regardless of whether they are currently in stock at Amazon. The initiative seeks to position the platform as a comprehensive shopping destination, reducing the need for users to visit external sites like Google, brand websites, or review forums.
The project is designed to improve the accuracy of Amazon's AI shopping agents, which currently face challenges with data quality. According to internal documents, the company aims to centralize product information to compete more effectively with rivals like Walmart and capture traffic currently lost to external search engines and third-party review platforms.
The internal document, structured as a PR/FAQ, lists a target launch date of October 1, 2027. The strategy involves both obtaining data directly from brands and retailers and potentially scraping information from other websites. Amazon has already initiated discussions and partnerships with companies such as Coca-Cola, Bayer, and Procter & Gamble regarding data sharing.
Amazon has officially responded to these reports, stating that the internal document in question contains outdated information. The company emphasized that its Alexa for Shopping tool currently maintains an accuracy rate of approximately 97 percent. Amazon noted that such internal documents often represent brainstorming sessions rather than finalized business plans.
