Amazon and OpenAI announced a partnership on September 10, 2026, allowing brands using Amazon Ads and its Demand-Side Platform to run campaigns directly within ChatGPT. These advertisements appear as text or image units positioned below AI-generated responses.
OpenAI reached an annualized revenue run rate of $1 billion from its advertising business prior to this agreement. The collaboration provides Amazon advertisers access to ChatGPT’s user base, which reached approximately 900 million weekly active users by early 2026.
OpenAI previously initiated tests for sponsored placements in February 2026 with retail partners such as Best Buy and Williams-Sonoma. During Prime Day 2026, shoppers referred by AI demonstrated a conversion rate 40% higher than those arriving through other channels.
The integration allows OpenAI to scale its advertising revenue without building a large internal sales force. For Amazon, the deal provides a unique position in the AI-native advertising market, distinguishing its platform from competitors like Google and Meta.
