Adobe and Disney entered a multi-year partnership on November 9, 2026, to develop custom generative AI models. These tools will be built on Adobe’s Firefly Foundry platform and trained exclusively on Disney’s proprietary archives, including characters and visual styles.
The models are designed for three primary functions: generating images in Disney’s specific aesthetic, converting sketches into polished visuals, and transforming 2D concepts into 3D prototypes. All generated output will remain private and under Disney’s ownership.
The technology will be deployed across Disney Experiences, including theme parks and resorts, as well as Walt Disney Studios and ESPN. The initiative aims to accelerate project development and enhance fan engagement through internal data utilization.
This agreement expands upon a pilot project launched on June 16, 2026, by Adobe and Walt Disney Imagineering. That initial collaboration utilized two AI models for park concept development, which reportedly reduced design timelines from months to days.
Financial terms of the multi-year deal were not disclosed. The partnership highlights a shift toward enterprise AI solutions that rely on licensed or proprietary data to avoid legal issues associated with scraping public web content.
