Fluencify was founded in 2025 in Stockholm by Erik Romdhane, Isaac Norin, and Sam Stones Hälleberg. Within six months of launch, the company reached an annual recurring revenue of over $2 million and currently employs six people.
The platform uses AI to help people without an existing audience create content. Some new creators have reached over five million views on their first day. The system manages the entire campaign process, from finding creators and briefing them to running paid promotions and processing payments in more than 85 countries.
Fluencify operates an ambassador system to encourage repeat participation in campaigns. The company currently has about 20,000 active creators. Growth has been driven by automated outreach and brand interest based on previous campaign results.
The startup distinguishes itself from US-based competitors like Sideshift and Method, as well as UGC marketplaces like Insense and Aspire, by offering an end-to-end AI service rather than a manual marketplace model. Erik Romdhane claims the company has no direct competitors in the EU.
The pre-seed funding will be used to enter the US market and open an office in New York focused on go-to-market strategy and customer success. Engineering operations will remain in Stockholm.
The global user-generated content platform market was valued at $9.6 billion in 2025 and is expected to grow to $55 billion by 2033.
