DeFi Founders Reveal Their Biggest Market Rivals
Founders of Aave, Ethena, and Hyperliquid shared their perspectives on market competition during the TOKEN2049 conference in Singapore.

Founders of Aave, Ethena, and Hyperliquid shared their perspectives on market competition during the TOKEN2049 conference in Singapore.

Standard Chartered has issued formal price targets for Ethena’s ENA token, projecting a rise to $2.00 by 2028 based on the growth of the USDe synthetic dollar.

Ethena Labs CEO Guy Young argues that risk management, not headline yield, is the primary factor for investors when evaluating crypto protocols.

Ether.fi is partnering with Ethena to launch a branded US dollar stablecoin, leveraging Ethena's Whitelabel infrastructure to manage reserves and compliance.

Ether.fi will issue a branded stablecoin using Ethena’s Whitelabel infrastructure to integrate its staking and financial services ecosystem.

Ethena is phasing out ENA token incentives for USDe stakers as the protocol shifts its strategy toward sustainable revenue and institutional products.

Ethena is expanding its USDe synthetic dollar strategy by utilizing tokenized U.S. stocks as collateral through a new partnership with Binance.

The synthetic dollar token USDe saw its price drop to $0.65 on Binance during a market sell-off, while the underlying protocol processed over $2 billion in redemptions.

Ethena Labs is pivoting its synthetic dollar protocol toward real-world assets and payment infrastructure to decouple revenue from Bitcoin market cycles.

Ethena Labs has launched a self-custodial neobank on the Avalanche blockchain, offering up to 6% APY on synthetic dollar balances and Visa-based cashback rewards.

Ethena Pay, a self-custodial neobank using the USDe synthetic dollar, will expand into the US, UK, and Europe within a month following its initial beta launch.

Ethena Labs reports the completion of a SOC 2 Type II audit for its USDe protocol, aiming to align its operational security standards with those of traditional financial institutions.

Ethena Labs has integrated its synthetic dollar tokens USDe and sUSDe into the TRON network via Stargate Finance to expand DeFi utility.

Ethena Labs has integrated its USDe and sUSDe stablecoin products into the TRON network to expand access for its global user base.

StablecoinX has named former Franklin Templeton executive Christopher Jensen as its new CEO to manage its business lines and a treasury holding 3.03 billion ENA tokens.

Aave V4 has launched USDe rewards on Ethereum, supporting a synthetic dollar whose supply has exceeded $12 billion.
