EVs
Ford's New Fathom Pickup Targets Mass Market Affordability
Ford plans to launch the Fathom electric pickup under $30,000 with a target of 100,000 units sold in its first year.
September 3, 2026, 06:15 PM·CleanTechnica
#electric-pickup
EVs
Ford Fathom vs Slate Auto: Reader Survey Results
Nearly 2,700 Electrek readers weighed in on whether the $30,000 Ford Fathom electric pickup will undermine the Bezos-backed startup Slate Auto.
Electrek
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