The Zvuk music streaming service has released a major update for its mobile application on Android. The new interface replaces the standard general track feed with a personalized main screen that adapts to the user's habits and time of day.
Users can now access their favorite tracks, artist-specific streams, or choose from 16 distinct life scenarios, such as music for work, sports, yoga, or social gatherings. Each scenario uses algorithms to generate a custom sound environment based on the selected activity.
The update aims to give listeners more control over their recommendations. While the app suggests content, the final choice remains with the user. The platform also features editorial playlists like 'Gromche' and 'Svezho' to help users discover new artists.
Initial data shows that the new approach has increased user engagement. Listening to artist-specific streams has grown by 2.3 times, while interaction with personal music collections has increased by 20%.
