Xiaomi launched its new foldable smartphone, the Xiaomi 18 Fold, on September 10, following its official announcement on September 7. According to industry analyst data, the company sold approximately 36,000 units on the first day of sales.
The device is positioned in the premium segment with a starting price of ¥10,999 for the 12GB+256GB configuration. Higher-end models include a 16GB+1TB version priced at ¥14,999 and a special ceramic edition with the same capacity costing ¥15,999.
Company executives have reported strong market performance for the new model. Xiaomi Group senior vice president Wang Xiaoyan noted that first-day sales for the 18 Fold increased by 310% compared to the previous generation of the company's large foldable devices.
