Wildberries has introduced an AI-powered tool called 'Outfit Ideas' to assist customers in styling their purchases. The feature is integrated directly into product pages, allowing users to view curated combinations of clothing, footwear, and accessories.
When a user clicks the 'Outfit Ideas' button, the neural network evaluates the item based on its color, cut, fit, material, seasonality, and style. The system then generates up to 10 distinct outfit combinations using other items currently available in the marketplace inventory.
The algorithm is designed to incorporate new arrivals and avoid repetitive styling suggestions. Users can add recommended items to their shopping cart directly from the generated look, helping them visualize how a specific piece fits into their wardrobe before finalizing a purchase.
Currently, the tool is available in the Wildberries mobile application for over 1 million popular items across the clothing, footwear, and accessories categories. The company plans to expand the number of supported product pages and introduce the feature to the web version of the platform in the future.
