Volvo is shifting its interior design strategy by reintroducing physical controls to its future vehicle lineups. Design chief Thomas Ingenlath stated the company aims to strike a better balance between digital touchscreens and tactile buttons, acknowledging feedback from customers and journalists regarding screen-heavy dashboards.
The automaker does not intend to return to the dense button layouts of older models. Instead, the focus is on integrating physical switches, rotary controls, and distinct tactile elements where they offer better usability than a screen. The company plans to retain touchscreens for functions they handle effectively while reserving physical interaction for others.
Beyond interior updates, Volvo is preparing a significant expansion of its product range. The company plans to launch 13 new models globally by the end of 2030, with a product mix that will include vehicle types beyond its current SUV-heavy lineup.
A new design concept is scheduled to debut in 2027 to mark the company's centenary. This preview will showcase future design directions for the Geely-owned brand, including potential updates to the signature front-end styling and the iconic iron mark logo.
