T2, a Russian mobile operator, has launched a new research division focused on market and consumer analysis. The company is integrating traditional research methods with big data, machine learning, and artificial intelligence to provide comprehensive business insights.
The core of this new initiative is an AI-powered interviewer designed to scale qualitative research. This tool automates the entire research workflow, covering everything from conducting interviews to structuring and analyzing the gathered data.
According to Alexander Safonov, head of big data product development at T2, the company is transitioning from providing raw data to delivering advanced research products. The new model combines multiple data sources to help businesses optimize advertising, distribution, and product development.
The platform aims to provide actionable recommendations based on actual consumer behavior patterns, market trends, and competitor activity. T2 positions itself as both a provider of unique data sets and a developer of proprietary research technologies and methodologies.
