The Rutube team has launched closed testing of an AI assistant integrated into the Rutube Studio platform. This tool is designed to support creators throughout the entire video production lifecycle, from initial concept development to final publication and performance analysis.

During the initial phase, the AI will assist users by generating video ideas based on channel themes and creating content schedules. It also provides automated suggestions for video titles, descriptions, tags, and timestamps, alongside design recommendations for thumbnails.

Beyond content creation, the assistant analyzes channel statistics, viewer comments, and broader platform trends. A key feature includes the ability to adapt long-form videos into shorter formats, helping creators streamline their workflows and automate repetitive tasks.

While the AI handles the technical and analytical aspects of content management, the company emphasizes that creators retain full control over final editorial decisions. The tool is intended for both newcomers and experienced creators managing large volumes of content.