The RuStore application store has updated its developer console to include traffic source analysis. This new feature allows developers to track where users originate from, enabling them to evaluate the effectiveness of various promotion channels.
The statistics dashboard now displays the distribution of views, installations, updates, and conversion rates. Data is categorized by traffic sources both within the RuStore platform and from external channels, allowing for direct comparison of performance metrics.
Developers can also analyze these metrics based on user geography. To obtain more granular data regarding installations from specific advertising links, developers can integrate the SDK Install Referer tool.
Oleg Afanasyev, Product Director at RuStore, stated that these tools are designed to help developers identify which channels drive actual installations and understand the geographic location of their user base.
