A recent survey by Citilink, involving over 1,500 customers, reveals that 88% of drivers use at least one gadget connected to their vehicle's power source. While basic accessories like dashcams (75%), chargers (72%), and phone holders (61%) are standard, specialized tools remain less common.
Only 36% of respondents own OBD2 scanners, 30% possess jump starters, and 27% have digital tire inflators. Despite this, 31% of drivers use OBD2 scanners regularly, and 39% rely on jump starters when facing battery issues, indicating a clear potential for growth in the specialized equipment segment.
Marketplaces dominate the retail landscape, with 74.9% of drivers choosing them for purchases, followed by electronics chains at 50.3% and specialized auto shops at 43.1%. Consumers prioritize rational factors, with 52% citing price and 51% focusing on technical specifications as their primary decision drivers.
The survey highlights that automotive electronics are viewed as functional tools rather than status symbols. Dashcams remain the most popular choice for gifts, accounting for 45% of such purchases, with most buyers opting for online marketplaces or electronics retailers to acquire them.
