The Russian air fryer market experienced significant growth in the first nine months of 2026. According to ICMR data, sales reached 4.16 million units, totaling 30.2 ₽ billion. This represents a 355.8% increase in unit sales and a 279.7% rise in monetary terms compared to the same period in 2025.
The average retail price per unit dropped by 16.7% to 7.3 ₽ thousand. Xiaomi currently leads the market in monetary terms, followed by Tefal, Weissgauff, and Demiand. These brands, along with unbranded models, account for approximately 40% of total market revenue.
In terms of unit volume, unbranded devices hold a 12.5% market share, followed by Xiaomi, Weissgauff, Tefal, and Demiand. The top three best-selling models by volume are the Demiand DK-2400, Xiaomi MAF10, and Xiaomi Dual Zone 10L.
M.Video reported its own top-five best-selling air fryers, which include models from Hi, Carrera, and Tefal. Market analysts attribute the surge in demand to increased affordability and consumer interest in convenient home cooking solutions.