A joint study by GetCourse and the Cosmos-4 branding agency surveyed over 1,200 Russians aged 18 to 60 regarding personal branding. The data indicates that 7% of those planning online education in the coming year intend to study personal brand development.
Among those interested in personal branding courses, 40% aim to master a new profession, while 34% seek to increase their income. These learners frequently combine branding studies with training in AI, marketing, and IT.
Respondents identified doctors (19.5%) and fitness trainers (19.4%) as the professionals who most require a strong personal brand. Entrepreneurs (16.2%) emerged as the group most willing to invest in learning these skills.
Preferences vary by age: Gen Z prioritizes fitness trainers (28%), millennials favor corporate executives (23%), and older generations emphasize doctors (21%) and educators (18%).
