Quark platform has initiated a strategic shift, discontinuing the recording of live-action videos for problem-solving. Previously, the platform utilized freelance teachers to produce these educational videos, with compensation structured on a per-question and monthly basis. Rates for these recordings varied by subject and grade level, with popular high school subjects reaching nearly ¥10 per question.
This strategic adjustment is reportedly linked to internal leadership changes and a shift in focus toward the Qwen application. Alibaba has been actively developing Qwen, establishing a dedicated consumer-facing business unit in December last year led by Vice President Wu Jia. The company aims to position Qwen as a primary AI-driven application.
The Qwen application has integrated features such as 'Qwen Classroom,' which supports simulated teacher handwriting and covers various subjects from compulsory education to university levels. The app offers AI-powered features including homework grading, error analysis, and free access to a vast library of instructional videos, aiming to serve as an AI assistant across devices like PCs, cars, and eyewear.
