Ozon has introduced a new feature called Likezone, a dedicated section within its marketplace designed for younger users. The interface features a vibrant design with emojis and informal communication, offering personalized product recommendations based on user interests and age.
The feature is accessible via the Ozon mobile app and the mobile version of the website. Users can toggle the mode on or off in their profile settings, regardless of their authorization status. The interface incorporates gamified elements, such as a swipe-based navigation system for browsing product cards.
A key component of Likezone is the 'Buy for me' function, which allows users to add items to a shared family cart to notify parents. While this feature is available, users retain the ability to purchase items independently. The platform also implements safety measures by restricting access to 18+ content and specific product categories.
According to Ozon trading platform director Ksenia Tikhonova, the initiative aims to provide a secure environment for younger shoppers to explore the marketplace. The company notes that millions of young users already search for products on the platform, and the new mode is intended to adapt to their preferred content consumption habits.
