OpenAI has begun testing product cards with color-coded labels within ChatGPT search results. These visual elements include a green label for the top universal choice and grey labels for specific criteria, such as best for beginners or best cushioning.
The feature was first identified by SEO specialist Brodie Clark, who shared screenshots of the interface. This implementation expands upon a previous, more minimalist experiment that lacked the distinct visual cards currently being tested.
These labels appear directly within the AI response, aiming to provide structured recommendations based on specific product attributes. The system aggregates data from structured sources and user feedback to determine which products to highlight.
For businesses, this shift necessitates a focus on GEO (Generative Engine Optimization). Companies must now provide verifiable evidence of their product's superior qualities, such as research, ratings, and authentic customer reviews, to be featured in these AI-generated recommendations.
