London-based AI search platform Obsero has secured €1 million in a seed funding round. The investment was led by SFC Capital, a firm that recently received a €11 million commitment from the British Business Bank in July 2026.
Founded in 2025 by Mike Logue and Andy Francos, Obsero provides a platform and consultancy services to help brands improve their visibility within AI assistants, including ChatGPT, Gemini, Perplexity, and Google AI Overviews.
During its first year of operation, the company has tracked and analyzed more than 10 million AI-generated answers. Its current client roster includes Zopa Bank and Pepperstone, alongside agency partners such as IDHL and Silverbean.
The capital will support the company's plan to productize its research into specialist agents. These tools are designed to help marketing teams navigate how AI engines evaluate sources, context, and brand credibility.
The funding for Obsero is part of a broader trend in 2026, with approximately €30.6 million invested across five European startups focused on AI search visibility and marketing automation.
