Nvidia CEO Jensen Huang proposed a potential software licensing model for AI agents during the GTC event in Berlin on October 22, 2026. The suggested pricing is approximately $2,000 per GPU annually. This initiative aims to generate recurring revenue beyond one-time hardware sales.
The company currently offers the NVIDIA AI Enterprise platform, which is priced at $4,500 per GPU for a one-year subscription and $18,000 for a five-year term. The newly mentioned $2,000 figure is presented as a strategic example rather than a finalized commercial price or a replacement for existing subscription plans.
Nvidia is expanding its focus on infrastructure security for AI agents. On October 21, 2026, the company introduced the OpenShell reference architecture. This system integrates Vera Rubin infrastructure, Vera CPUs, BlueField-4 data processors, and the NVIDIA Sentry monitoring tool to manage agent permissions and isolation.
Industry partners are beginning to adopt the OpenShell architecture. Anthropic is integrating it with Claude Managed Agents, while Salesforce has developed the Slack Admin Bridge for OpenShell to allow administrators to manage agent access requests and monitor activities directly within the Slack platform.
