Morgan Motor Company has launched the Bespoke as Standard program, offering 50 customers the opportunity to collaborate directly with its design team. The initiative, which runs through the end of 2026, allows buyers to finalize unique vehicle specifications before production begins at the company's factory in Malvern, Worcestershire.
Participants receive complimentary upgrades, including access to the full paint palette, custom leather upholstery, and specific carpet and hood colors. Additionally, customers can request that the craftspeople building their vehicle sign the underside of the bonnet. Each of the 50 cars will include a signed plaque from managing director Matthew Hole and a photographic buildbook.
The program applies to the Plus Four, Supersport, and Supersport 400 models for customers in the United Kingdom, Europe, and other international markets. For buyers in the United States, the program is limited to the Plus Four model. Deliveries for the Bespoke as Standard vehicles are scheduled to begin in the spring of 2027.
This initiative follows the company's recent work on the Midsummer series, which included a limited run of 50 barchettas and a subsequent series of nine coupes. Interested buyers must coordinate with an authorized Morgan retailer before the program's cutoff at the end of the year.
