Microsoft is sending emails to users who have not played on their Xbox consoles for a while, suggesting they trade in their devices at Best Buy. The retailer offers up to $375 in gift cards for these trade-ins.
This initiative targets owners of idle Xbox Series X or S consoles. The company aims to replenish the inventory of used consoles at retail locations, potentially addressing shortages and rising prices in the market.
The trade-in value of $375 remains significantly lower than the retail price of the Xbox Series X, which can exceed $800 in some markets. This program is part of a broader strategy to expand the user base.
Microsoft is currently working with retail partners to offer pre-owned consoles at lower price points. The company relies on game sales and Game Pass subscriptions, but the current install base of Xbox Series X and S lags behind the PlayStation 5.
CEO Asha Sharma has indicated plans for a new generation of devices that may utilize more affordable OEM hardware and optimized memory usage. These efforts are intended to reach customers who find current official retail prices prohibitive.
