Meta has expanded its Ads Creative Studio to a wider range of advertisers to streamline creative production. The company also updated its AI business assistant with agentic capabilities, allowing marketers to manage campaigns, generate imagery and text, and adjust budgets through conversational prompts.
New audience discovery tools include the Customer Lifecycle Strategy feature, which helps marketers identify and exclude existing customers during acquisition campaigns. Meta is also scaling its generative AI video tools, enabling users to create video content from static assets and edit clips, audio, and text overlays directly within the platform.
The company is integrating AI-driven purchasing options, allowing consumers to complete transactions within chat interfaces. Meta is partnering with Shopify, Adyen, PayPal, and Stripe to facilitate direct checkouts. These payment integrations are being tested this fall, with PayPal joining existing options like Link by Stripe and Shop Pay.
